KISS launched a new strip lash under the Lash Couture line that would take the world by storm with holographic packaging and 6-pieces dedicated to recreating the punk rock aesthetic of lived-in, smudged mascara.
My responsibility was to develop all digital assets for the product line's launch, including the landing page which had to use the Spotify platform. To create a unique look that honored 90s grunge, I drew inspiration from the emerging collage trend and the internal media team's video, which won at the 2024 CANIFFF awards.
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